Expand your reach by including social media platforms into your marketing plan. Recent studies suggest that Facebook, LinkedIn and Instagram are the most popular platforms used by Property Professionals.
Let us set up your social media business accounts for your Real Estate Business or if you are looking to get more exposure as an agent or team.
Once we have configured and optimised your social media accounts we’ll leave it up to you to manage the content for your social media profiles.
We also provide a module in Cloud Property Solutions which allows Users to publish posts daily keeping their social media accounts up to date with the latest content.
If you have subscribed to our Listing Management system & CRM then you will be pleased to know that your property listings will automatically feed through to your social media platforms of choice.
Social Media is one of the most effective communication and advertising channels out there today with millions of active users! However, it can be challenging to get your message across to your prefered audience through all this “noise” and that’s why it is often necessary to use paid social marketing strategies to amplify your message in social platforms.
Ads on social media platforms like Facebook allows you to target your audience who have shown specific interest in buying, renting or investing in a property in your area.
Facebook was launched in 2004, the social network now is the largest social media platform with more than 1.7 billion monthly active users worldwide.
Facebook is one of the most attractive online channels, because it lets Users or Advertisers to utilize Facebook’s rich user data to target very specific audiences. And since most companies and brands are already present on Facebook, ads are a great way to build a following and boost engagement for the content they share.
With Facebook you can create an ad that features a single image, a single video, or multiple images that are displayed either in a carousel format or as a slideshow:
You can optimize ads on Facebook based on what specific objective your campaign has. Generally, Facebook distinguishes three different kinds of objectives that follow the traditional user journey from awareness to conversion:
*These campaign objectives require a few lines of code to be added to your website, which will then implement the Facebook pixel on your site. We will do this for you when setting up and/or optimising your Facebook page.*
Instagram is an online and mobile social network for photo- and video-sharing with more than 500 million monthly active users worldwide. Users can share photos and videos publicly and privately on the Instagram app and through other social networking platforms such as Twitter, Tumblr or Facebook.
For businesses, Instagram is a fantastic platform to tell a company’s story in a visual and engaging way. Successful campaigns bring a brand’s authenticity to life. Since Instagram was acquired by Facebook in 2012, the advertising platforms merged and most of the advertising and targeting options are the same for both platforms. Similar to Facebook ads, to run ads on Instagram, you'll need a Facebook Page for the brand you are promoting.
Instagram Ads have the same three choices you know from Facebook – you can create an ad that features a single photo, video, or multiple photos that are displayed in a carousel format.
Similar to Facebook, Instagram will show your ad to the people in your target audience who are most likely to take the action you want them to take. The campaign objectives you can choose from are:
* This campaign objective requires you to implement the Facebook pixel on your site
Highly targeted ads on social media can help you reach exactly the people who care about your content. The ability to target potential readers and customers based on demographic data, behaviors, and very specific interests is the biggest strength of social media ads.
Facebook offers a variety of targeting options that you can combine to build a specific Audience: